More Than Oil – A Moroccan Legacy

Born in the argan forests of Morocco, Pure & Rare began with a single mission: to bring the world’s most precious natural treasures to your doorstep, without compromising the earth or the hands that harvest them.

What Makes Us Different

Rooted in Morocco, Crafted for the World
We work exclusively with women-led cooperatives, ensuring every product—from our signature argan oil to future treasures—is ethically sourced and lab-tested for purity.

The Purity Promise

Unlike mass-produced alternatives, we cold-press in small batches, preserving nutrients and potency (PV <10). Every ingredient is traceable to its origin.

Beauty With a Heartbeat

With every purchase, you support education and healthcare initiatives for Berber communities. Luxury shouldn’t come at humanity’s expense.